MILAN — Krizia inked a seven-year licensing agreement with Italian watchmaker Alvea Srl for production and distribution of a Krizia-branded watch line for women and men.
The line will bow in September and will be available in jewelry stores and Krizia brand boutiques around the world.
Alvea, based in Bari in southern Italy, produces Lancaster, its own watch line (which has no connection to the cosmetics giant), and distributes it to 5,000 points of sale around the world.
“Alvea’s impressive level of technology and innovative design, and its important network of high-end distributors around the world, make it the right partner for us,” said Stefano De Santis, who joined Krizia as chief operating officer in February.
De Santis added the license was in line with Krizia’s recent strategy to further expand its product offering. “We believe in licensing, as long as there is strong control over distribution,” he said.
Watches will be an “integral part of the brand,” he said, and, as such, their prices will be in line with Krizia’s range.
“We are focusing on a market that is open to development, and is full of possibilities,” he said.
Retail prices will range from $363 to $3,000. While deeming it too soon to provide a sales forecast, De Santis said he expects the line to be available at all of Alvea’s points of sale.
The line will include sporty, all-steel watches and more exclusive gold and diamond designs, with straps in luxurious hides such as stingray, cayman and ostrich.
— Luisa Zargani