LOS ANGELES — Fashion week here can officially get revved up with the announcement on Tuesday of the show lineups.

Mercedes-Benz Fashion Week at Smashbox Studios, organized by Smashbox and 7th on Sixth/IMG, is showcasing 36 designers and brands on the runway Oct. 25-29.

Louis Verdad, Petro Zillia, Erica Davies, Jenni Kayne, Corey Lynn Calter, Kate O’Conner, Pegah Anvarian and Coco Klicks are among the local stars on the roster. Imports returning for another season include Barcelona-based Custo Barcelona and New York’s Lady Enyce and Heike Jarick.

Seventh on Sixth executive director Fern Mallis said she is looking forward to the shows this season, the fourth in Los Angeles for the organization, as a new phase. The fall collections in April were marked by teaming up the formerly competing Smashbox and 7th on Sixth.

“We’re all just trying hard this time to make some subtle changes and improvements because last time, the partnership happened so fast and during New York Fashion Week, it was like melding the marriage with all these stepchildren,” Mallis said. “We’ve had more time to get into each other’s heads and build a solid base.”

All shows under this program’s banner will take place at the Culver City campus of Smashbox Studios. The program will be extended with brand suites at the Mondrian Hotel in West Hollywood with some 18 brands available to meet with retail buyers and media.

The opening-night party is set for Oct. 25 at the Argyle Hotel in Hollywood. The evening also will celebrate the West Coast launch of Patrick McMullan’s New York Fashion Week photo book, InTents.

Meanwhile, Gen Art also announced the lineup this week for its Oct. 27 event at Hangar 8 at Santa Monica Airport.

The nonprofit showcase for emerging talent will feature Wooden Moustache, Maryam Nassirzadeh, Claire La Faye, Desanka, Issho, Waraire Boswell, Wyeth and Kush Cush. Christie Martin fine jewelry, DL&Co., Kim White handbags and C-Label footwear will participate in the accessories installment.

This story first appeared in the September 29, 2004 issue of WWD. Subscribe Today.