It seems that every few fashion cycles, the industry tries to make Los Angeles a thing, asking if the city will finally be a viable fashion capital. Remember in 2015 when everyone was going there? First Tom Ford took his runway show west for a pre-Oscars publicity bonanza; Burberry staged an encore of its fall collection at the Griffith Observatory; Louis Vuitton took over Bob Hope’s house for its cruise collection in Palm Springs (not L.A. but close enough.) All the while Hedi Slimane was running his hot, hot, hot Saint Laurent from Los Angeles.

For the upcoming February show season, there’s a real Westward fashion wagon train, led by Ford and a bunch of see-now-buy-nowers, including Tommy Hilfiger and Rebecca Minkoff, who are staging elaborate happenings in L.A. Details on Ford’s plans haven’t been disclosed, but it’s thought that he’ll reprise his Oscar-timed show. Rachel Zoe, who is based in L.A. but typically shows in New York, is presenting her fall collection, plus some buy-now stuff in her hometown Feb. 1. Minkoff is going to The Grove on Feb. 4, also a buy-now show. Hilfiger is staging his second immediately shoppable show in Venice Beach Feb. 8, the night before New York Fashion Week kicks off. More than 3,000 press, buyers, industry influencers and consumers are expected to attend an ocean-side runway show along the beach. Then there’s Rachel Comey, who has scheduled her fall 2017 show for Feb. 7 at L.A.’s Hauser Wirth & Schimmel gallery. In the past, Comey has held her show in Red Hook, Brooklyn. And people thought that was a trek.