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With recognizable surnames such as Azria and Marciano, a second generation of designers are following in their parents’ footsteps. Here are some of the NexGen crowd making their marks on Los Angeles’ fashion scene.

 

Joyce Azria

Age: 30

Parentage: BCBG Max Azria Group founder, chairman and chief executive officer Max Azria and former dancer Kiki Azria

Schooling: She learned to design through working in the family business.

Fashion label: BCBGeneration

Retail prices: $5 to $198 for the young contemporary lifestyle brand

Retailers: Fourteen freestanding stores and 10 international stores in Mexico and Saudi Arabia. Major department store accounts include Bloomingdale’s, Nordstrom, Dillard’s, Lord & Taylor and Macy’s.

Style credo: “I stick to basics and use fun accessories.”

 

NEXT: Emily Factor >>

Emily Factor

Age: 31

Parentage: Businessman Davis Jr. Factor and artist Gail Factor. Along with half-brothers Smashbox founders Dean and Davis Factor, she’s one of the seven great-grandchildren of cosmetics king Max Factor.

Schooling: Central Saint Martins and an apprenticeship with Zandra Rhodes

Fashion label: Emily Factor

Retail prices: $200 to $1,200 for delicately feminine looks fashioned out of cotton and silk imbued with vibrant prints that Factor designed herself

Retailers: High-end boutiques including Red Bird in Berkeley, Calif., and Avant Garde in Beverly Hills

Style credo: “I like mixing textures. I like to have at least one thing on that is print mixed with solid.”

 

NEXT: Aryn Glasser >>

Aryn Glasser

Age: 21

Parentage: Michael Glasser, co-founder of Seven For All Mankind, Citizens of Humanity and Rich & Skinny, and former fashion merchandiser Veronica Klein

Schooling: After graduating from high school, she attended what she dubbed “fashion school with Michael Glasser.”

Fashion label: Aryn Glasser

Retail prices: $62 to $198 for Supima cotton tanks, slub sweaters treated with foil and wide-leg fleece trousers with tuxedo stripes

Retailers: Neiman Marcus

Style credo: “I’m all about the comfort but still with an edge.”

 

NEXT: Jesse Jo Stark >>

Jesse Jo Stark

Age: 20

Parentage: Laurie Lynn and Richard Stark, owners of rock ’n’ roll accessories brand Chrome Hearts

Schooling: She spent her childhood pinning leather to make her own bags in her parents’ factory.

Fashion label: Vans x Jesse Jo, which launched last spring and introduced a sophomore collection for this holiday season

Retail prices: $8 to $50 for a punky capsule collection that includes bat-print socks, backless blue velvet minidresses and leggings printed with Vans’ signature black-and-white checks

Retailers: PacSun, KarmaLoop, Active Ride Shop, Val Surf, Sun Diego and Jacks Surfboards, among others

Style credo: “Don’t follow, start from scratch and wear what you feel that day.”


NEXT: Ella Marciano >>

Ella Marciano

Age: 17

Parentage: Guess Inc. chief executive officer and vice chairman Paul Marciano and ex-model Kymberly Marciano-Strauss

Schooling: High school senior

Fashion projects: Annual charitable initiatives for her father’s company, the latest of which is a beaded cord bracelet to benefit Save the Children; Previous designs included a heart-print tank top designed on behalf of the charity Sojourn Services for Battered Women and Their Children, as well as philanthropic Ts made when she was seven years old to benefit victims of the 9/11 terror attacks

Retail prices: $30, with $20 from each bracelet sold going to the charity

Retailers: Guess stores and Web site

Style credo: “I really love fashion, and this was a way to design something that everyone could afford and wear.”

 

NEXT: Lily Ashwell >>

Lily Ashwell

Age: 24

Parentage: Painter David Ashwell and Rachel Ashwell, founder of the Shabby Chic empire

Schooling: Central Saint Martins

Fashion label: Lily Ashwell for Shabby Chic, launching for spring

Retail prices: $150 to $275 for vintage-inspired dresses

Retailers: Rachel Ashwell Shabby Chic stores in Los Angeles, New York, London and Round Top, Tex.

Style credo: “I really don’t shop any of the new designers out there. I tend to go all over the world to find these vintage dresses I live in.”

 

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