By  on June 30, 1994

NEW YORK — Gruppo La Perla, Italian maker of luxury innerwear, is moving into bridge prices with a new line of daywear and sleepwear to be introduced in August, aiming at department and major specialty stores.

The line will be called Ballando Con Te by Gruppo La Perla and will be distributed in the U.S. by GHR Industries, a 35-year-old manufacturer of private label sportswear here. The firm added a private label innerwear operation last year.

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