By  on February 27, 2018

PARIS — Introducing a sobering spin on the concept of limited edition, Lacoste has partnered with the International Union for Conservation of Nature on a run of polo shirts embroidered with 10 critically endangered species and limited in quantities to the exact number of featured animals remaining on Earth — 1775 in total.

Dubbed Save Our Species, the shirts, which sport stylized drawings of each animal embroidered in the same green yarn as the Lacoste crocodile logo, will go on sale immediately after the house’s show on Wednesday. They will be available on the brand’s digital “flagships” in the U.S. and Europe, priced at 150 euros.

To continue reading this article...

load comments
blog comments powered by Disqus