PARIS — It looks like Lacoste’s iconic crocodile logo will be playing doubles when it takes center court at this month’s French Open at Roland Garros stadium.
The French sportswear brand has created a snappy new logo for its latest Heritage collection. Inspired by tennis attire from the Seventies, the collection is distinguished by three tennis balls embroidered to the left of the famous reptile. Each ball represents one of brand founder and tennis legend René Lacoste’s wins at the French Open, in 1925, 1927 and 1929.
Franco-Russian teen tennis diva Tatiana Golovin will be the sporty face of the line during the French Open. The women’s collection boasts sleeveless polo shirts featuring the collection’s colorful striped theme, as well as V-neck sweaters, knee-length white shorts and pleated white tennis skirts. The collection will be sold exclusively at Colette here before the tournament and in select Lacoste stores during the Grand Slam event, which will run from May 28 through June 11.