A doll at the Lee Young Hee Museum.

NEW YORK — Now that her name is on a new museum, Lee Young Hee is working to broaden her reach in the U.S.<BR><BR>The Korean designer was here last week for the opening of the first Korean museum, the Lee Young Hee Museum at 2 West 32nd Street....

NEW YORK — Now that her name is on a new museum, Lee Young Hee is working to broaden her reach in the U.S.

The Korean designer was here last week for the opening of the first Korean museum, the Lee Young Hee Museum at 2 West 32nd Street. Her hiring an American sales rep was another first.

While the museum showcases hanbok, the traditional costume of Korea dating back to 57 B.C., Hee’s new showroom focuses on more contemporary items.

The ADK showroom at 499 Seventh Avenue has been tapped to showcase her collection. With wholesale prices ranging from $500 to $800, Hee’s collection includes a white silk organza embroidered blouse with silk satin pants, a white silk dress with yellow trim and a white silk halter dress with an organza bolero.

Hee plans to spend more time in the U.S. to build the business here and plans to show during 7th on Sixth in February, a company spokeswoman said.

This story first appeared in the September 28, 2004 issue of WWD. Subscribe Today.