ROCA SOCKS: Rapper Jay-Z’s Rocawear has produced its first sock collection for spring. New York-based Gina Hosiery acquired the license in November, which also includes a line of men’s and women’s casual sandals, and began shipping to stores this spring. “We’re especially pleased with the ladies’ business because Rocawear is primarily a mens’ brand,” Raymond Dayan, vice president of sales and marketing at Gina Hosiery, said, also noting the brand loyalty the company maintains.
After an official launch at MAGIC in February, Dayan reported strong sellers were pom-pom athletic socks with pink toes and heel and the “no show” sock with green Lurex logo detailing.
For fall, there are plans to add new fashion silhouettes and patterns to the sock collection and produce a small segment of trend-driven styles, like fishnets and knee-highs. The company hopes to generate $10 million in bookings this year.
IRISH POWER: There are yoga pants, yoga tops, yoga sweats and yoga bags, and now there are yoga socks.
True, Kathy Ireland’s new PowerSox may be officially for Pilates but they work just as well for downward dog. In a partnership with Moretz Sports, the former model will launch the collection, which also includes a treaded glove, in more than 3,400 midtier sports and footwear retailers nationwide. Designed to prevent slipping and guard against bacteria, the socks are the latest addition to Ireland’s brand, which also includes apparel, jewelry and home collections. Ireland has designed socks with Moretz since 1993.