UP AT L’EGGS: Howard Upchurch has been promoted to director of marketing for L’eggs Products, a new post.

He will be responsible for new products and also for the brand’s involvement in the Sara Lee Corp. sponsorship of the 1994 and 1996 Olympic Games. Sara Lee is L’eggs’ parent company.

Upchurch will continue to report to John Ceneviva, vice president of marketing at L’eggs. Upchurch joined L’eggs in 1987 and most recently was senior marketing manager.

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