LONDON — London may be known for its top design schools and avant-garde flair, but some of its fastest-growing businesses have nothing to do with traditional training or even cutting-edge design. Founded and run by creative or financial types with no B.A. or M.A. from Central Saint Martins or another school, a new wave of brands is bringing a healthy dose of commercial appeal to the city’s fashion scene.
The brands range from the modern eveningwear label Galvan to the contemporary handbag company Tara Zadeh and print aficionados Borgo De Nor. Their founders are socialites, fashion editors, fine art experts, models, financial whizzes, creative directors and high-spending customers who are bringing a wealth of marketing, sales, styling and social media know-how to the table.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion