Lincoln Center, which will host Mercedes-Benz Fashion Week starting in September, has named Stephanie Winston Wolkoff as director, fashion week. Winston Wolkoff, who previously was Vogue’s director of special events, will start Jan. 1.

This story first appeared in the November 4, 2009 issue of WWD. Subscribe Today.

Beginning with the spring 2011 collections, Mercedes-Benz Fashion Week will relocate from Bryant Park to Damrosch Park at Lincoln Center. Winston Wolkoff will coordinate between Lincoln Center and the fashion industry, including designers, retailers, the Council of Fashion Designers of America and IMG Fashion, which organizes Mercedes-Benz Fashion Week. She also will help maximize existing opportunities for the performing arts institution, as well as identify and establish new ones, including fashion-related projects with the 12 resident organizations.

Winston Wolkoff left Vogue in June. Prior to Vogue, she held several positions at Sotheby’s.

She said the convergence of art, culture and fashion “in the epicenter of the city” appealed to her when taking the new job. “My background, my sensibility, work ethic and everything that I learned, really, at Vogue will lend itself to making this a successful joint venture for everyone,” she said.

Asked about other fashion events planned for Lincoln Center, Winston Wolkoff said, “There are going to be a lot of different things going on. There will be many surprises.”

Winston Wolkoff will report to Reynold Levy, president of Lincoln Center. “We see Mercedes-Benz Fashion Week coming to Lincoln Center as an opportunity to welcome the design community. For Lincoln Center, this partnership is a natural one that we want to fully embrace, and because our campus of 16 acres has so many different places in addition to the tents for fashion shows, we want to make sure those spaces…are as welcoming and as inviting as we possibly can for the design community,” Levy said. — Marc Karimzadeh

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