By  on November 9, 2018

NEW YORK — Lingua Franca is among the new storefronts on Bleecker Street here.

Rachelle Hruska MacPherson, who founded the brand of cashmere sweaters embroidered with phrases in 2016, opened her first store at 382 Bleecker Street earlier this week. The space is one of the seven storefronts Brookfield Properties bought earlier this year with plans to revive the neighborhood, a once-booming retail destination that became a bit of a ghost town in recent years. Lingua Franca, along with Prabal Gurung, Slightly Alabama and Bonberi and Fleurotica, are the tenants involved in the Love, Bleecker project done with Skylight and Brookfield to bring art, music and cultural programming to the neighborhood along with retail.

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