By  on September 19, 2019

BARCELONA — Lionel Messi, arguably one of the most successful footballers of all time, celebrated the official launch of his fashion line, the Messi Brand, here on Thursday evening.

Messi debuted his functional and sporty main line, as well as a special collaboration with London Savile Row tailor Richard James, at Santa Eulalia, a high-end specialty store here that was established in 1843. Opposite from La Pedrera, a modernist landmark designed by Antoni Gaudí, the boutique is located at the heart of the city’s luxury retail district, neighboring Celine, Ermenegildo Zegna, Christian Louboutin and Dolce & Gabbana.

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