LOS ANGELES — Lisa Kline, the hip Los Angeles retailer, hosts her share of celebrities, but is currently fawning over the world’s most famous redhead: Ronald McDonald. As part of a collaboration with Los Angeles apparel brand Mighty Fine, two human-sized versions of the iconic clown are perched in the windows of the Robertson Boulevard boutique, surrounded by mannequins wearing limited-edition cotton Ts emblazoned with classic McDonald’s characters — including Grimace and the Hamburgler — made by Mighty Fine’s specialty label, DOE.

“McDonald’s is an American icon,’’ said Justin Watson, marketing manager for Mighty Fine. “Everyone has an emotional reaction to it.” The T-shirts retail at $52 each and are sold in Happy Meal-like boxes, then carted away in shopping bags shaped like giant French fry cartons.

The tag line on the window? “Billions and billions styled.”

This story first appeared in the March 9, 2006 issue of WWD. Subscribe Today.

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