BEAVERTON, Ore. — Liz Dolan has been appointed vice president of marketing at Nike Inc., reporting to Mark Parker, vice president of consumer product marketing.

Dolan, who joined Nike in 1988, was vice president of corporate communications. In her new post, she will be responsible for building and integrating the marketing strategies for the firm’s athletic footwear, accessories and apparel divisions into a global marketing effort.

Dolan succeeds Andy Mooney, who has been named director of new business development for athletic footwear, a new post.

Joe McCarthy, who was a senior vice president and management director in New York for Saatchi & Saatchi, has joined Nike as director of advertising for North America. McCarthy reports to Dolan.

He succeeds Scott Bedbury, who will oversee special projects that coordinate the company’s advertising efforts worldwide. A title for the new post has not been determined. Bedbury reports to Tom Clarke, acting president of Nike, who, as noted, is slated to become president on June 1.

McCarthy and Bedbury will oversee advertising for footwear, apparel and accessories.

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