LONDON — Wesley Harriott, PushButton and Clio Peppiatt may be new additions to the London Fashion Week schedule, but they’re no strangers to their growing Instagram fan bases and celebrities such as Dua Lipa, SZA, Adwoa Aboah and K-pop superstar CL. As they prepare for their first on-schedule shows, these labels have also been building up robust profiles — and sales — off the catwalk, and are part of an emerging generation of designers that’s not waiting around, hoping to be discovered and promoted by a fashion editor or retailer.
For Wesley Harriott designer Ricky Harriott, dressing CL got the ball rolling, “She’s my muse, so I made it a mission to chase her down and get in contact with her people,” he said. Harriott is a London College of Fashion graduate and winner of the Asos Fashion Discovery prize.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion