NEW YORK — London Fog Industries is splitting itself in three.
The outerwear giant said Tuesday it plans to set up its three primary divisions — Pacific Trail, London Fog Trade and London Fog Factory Outlet Stores — as independently managed businesses.
William Dragon Jr., president and chief executive officer of London Fog Industries, said the new format is designed to further growth through a vertical operational structure, especially for the Pacific Trail division.
That division, which includes Pacific Trail, Black Dot, Moonstone, Roffee, the Dockers licensed outerwear brand and Pacific Trail factory stores, will continue to be based at London Fog’s corporate headquarters in Seattle. It will also maintain ownership of the London Fog trademark and management of its licensees. Dragon will continue to oversee the business operations and Gary Hansen remains president of Pacific Trail.
The London Fog apparel division will move to the East Coast with offices in New York and Toronto. Richard McCaffery, a principal in McCaffery & Co., a management consulting company, has joined the company to head that division. McCaffery will oversee the merchandising, design, marketing, sales and customer service operations of the division. He replaces Paul Shriber who exits the company as president of the London Fog Trade division on June 20.
The London Fog Factory Outlet Store division will continue to be based in Fairfield, Conn., and will be headed by Christopher H. “Toby” Smith, who served as chairman of LFI in 1999.
London Fog executives are finalizing how the individual businesses will be restructured and resized, Dragon said. Established in 1922, London Fog Industries employs 500 people and operates 39 factory outlet stores nationwide.