By  on June 2, 2017

A downtown Los Angeles-based apparel firm thinks it has the right formula to succeed in the customization and made-to-order space, promising all the quality of an atelier backed by proprietary 3-D software.

Frilly, which launched in 2014, and has been refining its business model and building its technology, recently emerged out of beta with an online store offering customizable product to shoppers.

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