RIO DE JANEIRO – Louis Vuitton’s resort collection touched down here Saturday, channeling the city’s colorful and tropical spirit with sporty references and an urban, futuristic flavor.
Staged at the Contemporary Art Museum (MAC), a white modernist structure that looks like a flying saucer perched on a cliff above the waters of Rio’s Guanabara Bay, the show was framed by the city’s breathtaking, deep green mountainous landscape. The setting sun was reflected on Sugarloaf mountain, majestically guarding the entrance of the bay from the Atlantic Ocean. Below the Christ the Redeemer statue, the city seemed to spring out of the green forest.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion