PARIS — Tapping into its legacy for whimsical objects, Louis Vuitton is set to launch a gifting collection in the New Year.
Dubbed the Art of Gifting, and relatively wallet friendly in Vuitton terms, the DNA-rich range features around 30 objects embodying the savoir faire of the house’s ateliers across three categories: the Joy of Writing, the Joy of Decorating and the Joy of Gaming. Items go from monogram pencil holders and Plexiglass photo frames to a patchwork leather teddy named Louis.
The latter theme nods to founder Louis Vuitton’s collector grandson, Gaston-Louis Vuitton , who created his own parlor games and liked to display wooden toys in the house’s first boutiques. Case in point is the interlocking Pateki puzzle he designed in the Thirties. The puzzle is one of 23,000 objects archived in the brand’s private museum, La Galerie, based in Vuitton’s historic workshop in Asnières-sur-Seine outside Paris, where the house’s most exclusive made-to-order items are still made.
The new Art of Gifting collection also tips its hat to a Vuitton catalogue series from the Twenties, entitled “Le Cadeau ou la Bonne Manière” (or “The Gift or the Art of Good Manners”), in which clients were invited to visit the brand’s stores to select gifts — big or small — that they would like to offer or receive.
Prices start at 90 euros, or $94 at current exchange rates, for a small notebook in epi leather, capping at 850 euros, or $886, for a desk blotter. Other goodies include metallic yo-yos and monogram mouse pads; nesting boxes in leather marquetry embellished with a monogram flower, and porcelain trays illustrated with scenes inspired by early 20th-century travel (think propeller planes and cruise liners). Not forgetting a DIY paper greeting card that folds into the form of a Petite Malle handbag.
Codes of the LVMH Moët Hennessy Louis Vuitton-owned house abound from the trademark Malletage motif stamped on notebooks and valet trays, and LV circles embossed on leather boxes and the sleeves of pocket mirrors to accents on leather photo frames inspired by the lozine motif that features on the leather ribbons tracing the perimeter of the house’s trunks.
The Art of Gifting collection will enter Louis Vuitton stores worldwide starting Jan. 2.