By  on June 3, 2009

NEW YORK — Renaud Dutreil, chairman of the North American arm of LVMH Moët Hennessy Louis Vuitton, cycles to work at the LVMH Tower daily and chains his bike to the red, shoe-shaped rack facing Louis Vuitton’s 57th Street flagship here.

Since arriving Stateside to take his post in September, Dutreil has made it one of his missions to further LVMH’s commitment to green initiatives, and to support Mayor Michael Bloomberg’s PlaNYC sustainability agenda and bicycling initiatives. So the former French politician created the “Bike in Style Challenge,” asking students at the Fashion Institute of Technology to come up with a stylish poncho, jacket and travel bag to cycle in.

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