PARIS — Could Lindsay Lohan be the next celebrity face for Louis Vuitton?

According to sources here, the French fashion and leather goods giant is in talks to have Lohan featured in its next advertising campaign. It is understood a deal is close, but not yet signed. Vuitton officials could not be reached for comment Tuesday.

Uma Thurman, Jennifer Lopez, Scarlett Johansson and Chloë Sevigny have already appeared in Vuitton campaigns, and Bernard Arnault, chairman of LVMH Moët Hennessy Louis Vuitton, has been vocal about the power of stars to boost its businesses.

Last week, in disclosing a 21 percent leap in 2005 net profits, LVMH credited the “worldwide notoriety” of TAG Heuer’s celebrity ambassadors — Thurman, Brad Pitt and Tiger Woods among them — for boosting the fortunes of that “star brand.”

Arnault also said his confidence in Dior’s new Capture Totale skin cream was underlined partly by a campaign with Sharon Stone, star of the forthcoming “Basic Instinct 2.”

Lohan, a fashion fan extraordinaire, would be a fitting model for Vuitton’s fall-winter collection that closed the Paris season last Sunday. Creative director Marc Jacobs described it as “very young” and practically “cartoon-y” with its pumped-up silhouettes and sporty elements.

Vuitton, which spends an estimated $250 million annually on advertising, is notoriously secretive about its campaigns, rarely announcing any particulars until Arnault himself has inspected the final images.

Model Gisele Bündchen is featured in the current spring-summer campaign, shot by Vuitton regulars Mert Alas and Marcus Piggott. Jacobs told WWD last December he chose the Brazilian supermodel because he wanted a fashion icon more than a celebrity. But he didn’t rule out working with stars in the future.

“There are all sorts of people I’d like to work with,” he said at the time. “But the stars — and I don’t mean celebrities — all have to be in line…when everything just gels.”

Lohan, the 19-year-old star of teen fare such as “Mean Girls” and “Freaky Friday,” co-stars opposite Meryl Streep in the forthcoming “A Prairie Home Com­panion.” She is also a front-row regular at fashion shows, including the one for Jacobs’ signature collection in New York last month. In fall 2004, she appeared in ads for American leather goods brand Dooney & Bourke.

This story first appeared in the March 8, 2006 issue of WWD. Subscribe Today.

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