NEW YORK — Macy’s will launch a shop for A.B.S. Dresses at its Herald Square flagship in March.

Benny Lin, fashion director for Macy’s East, said the 400-square-foot shop will open the week of March 14 in the contemporary Impulse dress area on the fourth floor. The opening will coincide with a major dress promotion at Macy’s in mid-March. It will include advertising, window displays and in-store events.

Lin said Macy’s will also open a shop for A.B.S. sportswear at the end of March in its third-floor bridge area. Details are not yet final, he said.

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