NEW YORK — A T-shirt that makes a difference: Ian Madover just launched Mad Over You with that goal in mind.
Proceeds from the sale of each item don’t just go to charity. Madover works directly with community centers across the U.S., allowing the kids there to contribute designs. For each item sold, the company will donate 100 percent of its net profits to these partnering centers.
Madover was also behind Ouchies bandages, which partnered with organizations such as D.A.R.E. America and The Childhood Leukemia Foundation. In his quest for a perfect T-shirt, he consulted his three children, who advised him to incorporate a way to support kids living in America.
“I started this partly as a T-shirt company and partly as a new way of connecting consumers over organizations that are helping people,” Madover said. “Part of them were designed by kids in community centers across the U.S., and we came up with attainable goals, all under $50,000.”
Each label has a tracking number that allows customers to log onto madoveryou.com and find out how their purchase is making a difference at the centers. They can also make additional donations on the site, which features online videos with testimonials from the children.
The $78 T-shirts are made in Los Angeles and feature bold statements across the front, such as “Lover,” “Fear Less” and “Extraordinary.” They come with raw-edged ribbing on the neckline and a leather heart patch at the hip.
The launch includes five participating community centers: the Bird Street Community Center in Boston, BUILD in Chicago, DreamYard in New York, Heart of Los Angeles and Overtown Youth Center in Miami.
For BUILD, for example, the money will support its after-school program, while DreamYard’s is earmarked for its art center. The line is available on the company’s site as well as Shopbop.com.