By  on September 10, 2015

NEW YORK — Thursday morning’s rain drove the Made in NY event indoors, but that didn’t dampen supporters’ enthusiasm for the future of local manufacturing.

Stemming from the $15 million initiative New York City Mayor Bill de Blasio pledged in February, city officials unveiled a $5 million Made in NY marketing campaign at Moynihan Station. Ads featuring designs by Public School, Prabal Gurung, Rosie Assoulin and others are being splashed on billboards, 600 taxi tops, 75 buses, ferry terminals and print publications. That was among the efforts that Deputy Mayor for Housing and Economic Development Alicia Glen noted as examples of how the New York City Economic Development Corporation is fostering local manufacturing. Attendees at the WME/IMG-hosted event also learned about a Made in NY certification program, a Made in NY pop-up shop and next month’s inaugural Made in NY awards ceremony.

To continue reading this article...

load comments
blog comments powered by Disqus