Appeared In
Special Issue
WWD MAGIC issue 02/02/2010

Following is the schedule of events for the MAGIC family of shows, Feb. 16 to 18 in Las Vegas. Listing is accurate as of posting, but subject to change. Attendees are encouraged to confirm information.

Las Vegas Convention Center (LVCC): WWDMAGIC, FN Platform, Sourcing and Pool
Mandalay Bay Convention Center, (MBCC): Men’s, Streetwear, S.L.A.T.E. and Project

This story first appeared in the February 2, 2010 issue of WWD. Subscribe Today.

Tuesday, Feb. 16: 9 a.m. – 7 p.m.
Wednesday, Feb. 17, and Thursday, Feb. 18: 9 a.m. – 6 p.m.

Las Vegas Convention Center (WWDMAGIC, FN Platform, Sourcing and Pool) and the Mandalay Bay Convention Center, (Men’s, Streetwear, S.L.A.T.E. and PROJECT)
Complimentary limo and motor coach transfers available between the MBCC and LVCC daily, 8 a.m. – 7 p.m.
Tuesday, Feb. 16: 8 a.m. – 8 p.m.
Wednesday, Feb. 17 and Thursday, Feb. 18: 8 a.m. – 7 p.m.

Las Vegas Convention Center 7 Grand Plaza
Mandalay Bay Convention Center 7 Shark Reef Entrance

Tuesday, Feb. 16: 7:30 a.m. – 7:30 p.m.*
Wednesday, Feb. 17 and Thursday, Feb. 18: 7:30 a.m. – 6:30 p.m.*
Hotel shuttle service runs every 15 minutes during peak traffic hours.
*No service between 11:30 a.m. and 3:30 p.m.
All shuttles depart the Las Vegas Convention Center from the Grand Lobby/Central Hall and the Mandalay Bay Convention Center.

Hotel Route Pick-Up
Bally’s 1 Tour Bus Lobby – Flamingo Street
Bellagio 4 Tour & Travel Lobby
Caesars Palace 6 Planet Hollywood Sign
Courtyard by Marriott Walk to LVCC
Fairfield Inn by Marriott Call 702-791-0899 For Service to LVCC
Flamingo 2 Tour Bus Lobby
Four Seasons Hotel Las Vegas Walk to Mandalay Bay CC
Hard Rock 3 Curbside on Harmon Ave.
Harrah’s 2 Tour Bus Area
Hilton Grand Vacations Club -Strip 5 Main Lobby
Imperial Palace 2 Walk to Harrah’s
Las Vegas Hilton Walk to LVCC
LV Marriott Suites Walk to LVCC
Luxor Walk to Mandalay Bay CC
Mandalay Bay Hotel Walk to Mandalay Bay CC
Palms 6 Right of Main Lobby
Paris 1 Bally’s Tour Bus Lobby
Planet Hollywood 3 Tour Bus Lobby
Residence Inn CC Walk to LVCC
Spring Hill Suites by Marriott Walk to LVCC
THEhotel Walk to Mandalay Bay CC
Trump International 5 Main Entrance

Available Thursday, Feb. 18 only.
Airport shuttle service from the Las Vegas Convention Center to McCarran Airport.
Shuttles are located in front of the LVCC and run every hour between 9 a.m. and 7 p.m.
For shuttle information or special transportation needs, call 866-439-8563.

Tuesday, Feb. 16, 10 p.m. – Midnight: Project Opening Night Party, House of Blues Foundation Room, Mandalay Bay

STREET and S.L.A.T.E. Mandalay Bay Convention Center

MAGIC Streetlife Lounge
Hosted by Famous Stars and Straps, Tribal Streetwear, Osiris and OG Abel. DJ and cash bar with graffiti artist creating live art. Near booth #ST 21211
Tuesday , Feb. 16, 10 p.m. – 2 a.m.: S.L.A.T.E. Party at Vanity, Hard Rock. (Hard Rock’s brand new luxury nightspot), open bar and top-name DJ’s

Tribal Booth: Live tattooing performed; Street, Booth #ST 21116
Frank 151: Barber Shop — haircuts given; S.L.A.T.E., Booth# SL8 22806
7th Letter Lounge: Live graffiti art; S.L.A.T.E., enter and look to right
FLUD Watches and Multiplayer Wii gaming station; S.L.A.T.E., just inside the entrance
Ubiquity Records: Listening Station featuring music from Ubiquity’s roster and custom S.L.A.T.E. headphones from Aerial7) + free Ubiquity 20th Anniversary playlist download cards; S.L.A.T.E., just inside the entrance

Tuesday, Feb. 16: Twilight Wine & Chocolate: wine and chocolate will be served to all booths on show floor

Daily: The Trend Concourse by Fashion Snoops: 2010 top trends displayed, along with six key colors of the season and the season’s three most important themes; Concourse Level


See a full list of all seminars at

Tuesday, Feb. 16
8 a.m.: Welcome New Stores, LVCC, N259
An introductory workshop giving insider information about show floor layout, planning the day to maximize time, buying tips, MAGIC events and services.
Speaker: Mercedes Gonzales, Global Purchasing Companies

10:30 a.m.: What Color Is Your Supply Chain? Sustainability: Green Production = Greenbacks, LVCC N254
A panel discussion sharing sustainability practices and strategies.
Moderator: Rick Horwitch, Bureau Veritas
Panelists: Caterina Conti, Anvil Knitwear; Randy Howard, Patagonia; Leslie Oestreicher, Blu Skye; Randy Rankin, Bureau Veritas

11 a.m.: Viewpoint: Men’s fall 2010 European Designer Collections, MBCC, Lagoon H, I
The most important trends and details emerging from the men’s shows in Milan and Paris.
Speaker: David Wolfe, Doneger Creative Services

11 a.m.: No Risk Equals No Sales: How to plan, merchandise and brand your business in a global marketplace, Part I (Part II takes place Feb. 17, 2:30 p.m.) LVCC N256
A panel discussion examining various aspects of planning, merchandising and international marketing opportunities.
Moderator: Frances Harder, Fashion Business Inc.
Panelists: Dana Fried, Delphic Consulting Group; Rob Greenspan, CPA; Staci Riordan, Fox Rothschild LLP; David Perry, The DSP Group; Ernesto Mantilla, Betty Bottom

1 p.m.: Gen Mix Consumer Report, LVCC N259
A research study focused on the lives and spending habits of young adults ages 25 to 34.
Speaker: Jana Steadman, MTV Networks Strategic Insights and Research

1:30 p.m.: Speed Sourcing — The Impact on Global Production, LVCC N254
Hear views on what the next decade in fast fashion might bring in the U.S. and around the world.
Moderator: Julia Hughes, U.S. Association of Importers of Textiles and Apparel
Speaker: James Schwartz, Mast Industries

2 p.m.: The Magical Business of Color, LVCC N261
Laurie Pressman, vice president at Pantone, discusses elements such as sociology, economics, cultural differences, lifestyle shifts and general consumer demands when considering color in design.

2:30 p.m.: Spring 2011 Global Forecast, LVCC N256
A discussion of key global trends in color, pattern and materials that will shape spring 2011.
Speaker: Lilly Berelovich, Fashion Snoops

3 p.m.: What’s Next for Fall 2010 & Forward — Women’s Trend Forecast, LVCC N231-3-5-7
David Wolfe of Doneger Creative Services looks at the forces driving fashion, including lifestyle shifts, consumer profiles, marketing directions and trends in color, fabric and design.

3:30 p.m.: Keynote: Welcome to the New World, LVCC N254
Consumer expert Marshal Cohen, chief industry analyst at The NPD Group, addresses changing consumer behavior and the beginning of a new world in fashion and retailing, including harnessing the power of technology, key areas of growth and opportunity, how consumers are spending their discretionary dollars, what department stores can do to get the consumer back, and what makes a brand successful.
Moderator: Katherine Stein, SGS International
Limited seating available. Call 877-554-4834 to register.

4:30 p.m.: Retail 101: A crash course on opening and running a retail store in today’s market, LVCC N259
Get tips and strategies on buying, merchandising and display, the selling team, sales, operations and more.
Speaker: Mercedes Gonzales, Global Purchasing Companies

Wednesday, Feb. 17
9 a.m.: Keynote: Delivering Happiness, LVCC N254
Tony Hsieh, chief executive officer of Zappos, shares his thoughts on establishing balance among four basic human needs: perceived progress, perceived control, relatedness, and a connection to a larger vision.
Moderator: Barbara Ende, Sycamore Marketing Group
Limited seating available. Register at

11 a.m.: Spring 2011 Trend Essentials and Preview of Fall 2011, LVCC N261
Highlights of the most important direction for women’s and men’s apparel, denim and accessories.
Speaker: Lilly Berelovich, Fashion Snoops

11 a.m.: Turning a Bad Economy into a Profitable Business Opportunity, LVCC N259
How to turn creative ideas into profitable small apparel-related businesses.
Speaker: Frances Hareder, Fashion Business Inc.

11 a.m.: Free Trade: The Obama Administration’s Outlook and the Impact on Your Sourcing Decisions, LVCC N254
A discussion of what the industry can look forward to during President Obama’s presidency, free trade agreements and negotiations affecting production and sourcing decisions worldwide, and the impact on major industry players.
Moderator: Julie Hughes, U.S. Association of Importers of Textiles and Apparel
Panelists: Gail Strickler, Assistant U.S. Trade Representative, Office of Textiles; Janet Fox, J.C. Penney Co. Inc..; Paula Zusi, AnnTaylor Stores Corp.

1 p.m.: Color Emersion: Making Accurate Color Choices for Spring 2011, and How Color Has Shifted from Fall 2010, LVCC N261
A review of key fashion and base colors and the way color has evolved from fall 2010 to spring 2011.
Speaker: Lilly Berelovich, Fashion Snoops

1:30 p.m.: Retail Marketing Strategies for the Internet, LVCC N259
Dan Schock, retail industry director of Google, shares case studies on consumer online behavior and media consumption, and strategies to help create marketing plans that maximize use of the Internet.

1:30 p.m.: The Politics of Trade and Your Bottom Line, LVCC N254
The new administration and congress bring new priorities and emphasis on trade policy. This seminar explores the new trade agenda, tariffs, China, cost-saving initiatives and opportunities and new requirements for selecting “partner vendors” internationally.
Moderator: Barbara Ende, Sycamore Marketing Group
Speaker: Tom Travis, Sandler, Travis and Rosenberg law firm

2:30 p.m.: No Risk Equals No Sales: How to plan, merchandise and brand your business in a global marketplace, Part II (For description, see Part I, Tuesday, 11 a.m.), LVCC N256
Moderator: Frances Harder, Fashion Business Inc.
Panelists: Dana Fried, Delphic Consulting Group; Bobby Hines, U.S. Trade & Commerce Representative; Jill Mazur, Fashion Business Inc.; Farah Bhatti, Buchalter Nemer

3:30 p.m. TC2 Presents New Technologies to Bring Your Concepts to Market Quickly, LVCC N254
An overview for designers, product development teams and supply chain executives on the latest in high tech advances specifically designed to help fashion brands take their concepts to the retail floor quickly and effectively.
Moderator: Tim Curran, TC2
Speaker: Will Duncan, TC2

SOURCING at MAGIC, Las Vegas Convention Center — North Hall
Tuesday, Feb. 16
9 a.m.: Opening Ceremony. Celebrate the opening of Sourcing at MAGIC, which coincides with Chinese New Year with traditional lion dancers performing; Grand Lobby Entrance

4:30 – 6:30 p.m.: VIP Networking Event. The first 20 VIP attendees will receive a free copy of NPD Group chief industry analyst Marshal Cohen’s new book “Buy Me,” sponsored by SGS. Visit with Marshal Cohen and other leading industry executives at an exclusive, by invitation-only event. Hosted by SGS and Sourcing at MAGIC, North Hall, 2nd Level, VIP Lounge, N263

Wednesday, Feb. 17
10 – 11:30 a.m.: Marshal Cohen Book Signing. Visit with Marshal Cohen and have him sign your copy of “Buy Me,” Fashion Snoops Gallery/Lounge, booth #66814

Fashion Snoops Fabric & Trend Gallery, Pantone Color Trends
View various style overviews, fabric and graphic inspirations as well as color forecasts for the spring 2011 season, provided by Fashion Snoops and Pantone, Sourcing at MAGIC’s official trend partners. The Fabric, Color & Trend Gallery, booth #66814, 66817; Pantone in #67016.

Source Custom T-Shirt Printing: Avid Ink presents T-shirt printing demonstrations. Stop by for a free T-shirt while supplies last; booth #66715

The Sourcing Resource Center
USA-ITA representatives and sourcing consultants available to help find everything; booth #67017

Focus Country: Bangladesh, North Hall, Sourcing at MAGIC, booth #66416
Bangladesh will present more than 25 contract manufacturers specializing in knits and wovens. A delegation including the Trade Minister will be on site. Booth #66416.

Las Vegas Convention Center
Our leading art and design-driven fashion trade show for emerging brands.

Cash & Carry
A curated area of independent craft vendors, which focuses on immediate sales of goods. Exhibiting Brands Include Tyler Bender Books, Harbinger SF, Archicraft

Tuesday, Feb. 16
9 p.m. – 1 a.m.: Opening Night Party: Hard Rock Hotel

Jeffrey Campbell Manicure Lounge
Jeffrey Campbell is our anchor shoe collection. Attendees may get their nails painted in three different custom colors made exclusively for Jeffrey Campbell and Pool.

Las Vegas Convention Center
Tuesday, Feb. 16
7:30 – 10:30 p.m.: Opening Night Charity Event: Bowling Extravaganza — a charity event benefitting Two Ten. Tickets available online at and at door. The Orleans.

Wednesday, Feb. 17
2 p.m.: Milestone Anniversary Celebration. Join 17 companies, including Steve Madden and Donald J. Pliner, that are celebrating milestone anniversaries in business ranging from 5 to 75 years. Serving sheet cake for 500. FNP Lounge, Booth #61528

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