By  on January 14, 2013

NEW YORK — Unsteady as the economy is, many fashion-minded parents are still willing to splurge on new clothes for their children.

And lots of brands are vying for a piece of this market. While designers have been edging into the kids’ business for several seasons, over the weekend, Gap Inc. added a new dimension to its offer by introducing a limited-edition BabyGap collection inspired by Beatrix Potter’s “The Tale of Peter Rabbit.” The line was introduced Saturday at the Gap unit at The Grove in Los Angeles, followed by a worldwide store and gap.com rollout today.

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