By  on January 14, 2013

NEW YORK — Unsteady as the economy is, many fashion-minded parents are still willing to splurge on new clothes for their children.

And lots of brands are vying for a piece of this market. While designers have been edging into the kids’ business for several seasons, over the weekend, Gap Inc. added a new dimension to its offer by introducing a limited-edition BabyGap collection inspired by Beatrix Potter’s “The Tale of Peter Rabbit.” The line was introduced Saturday at the Gap unit at The Grove in Los Angeles, followed by a worldwide store and gap.com rollout today.

Given the degrees of immersion, it is not surprising that this week’s Children’s Club show at Pier 92 will feature more than 20 new exhibitors. In total, there will be 250-plus exhibitors showcasing apparel and accessories, according to a spokesman for the show’s organizer, ENK International. Launched in 2000, the show reflects an assortment of new names and established brands with products geared for newborns through 12-year-olds. This time around, the three-day show, which runs through Tuesday, will also showcase labels that are Made in America or eco-friendly.

 

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