A sketch from the fall 2017 Marchesa Notte bridal collection.

Marchesa Notte, the sister label to Marchesa designed by Georgina Chapman and Keren Craig, is expanding beyond the special occasion category with a new bridal collection.

The debut lineup features the same embellishments seen in Marchesa’s signature bridal collection, from 3-D floral appliqués to crystal, pearl and opal beading. Cutaway skirts, off-the-shoulder and plunging necklines imbue the collection with a seductive edge, while the addition of color gives it a modern touch: “Our focus was to ensure that our bride looks youthful and carefree while still keeping to the romantic aesthetic of the brand,” Chapman said.

This story first appeared in the October 5, 2016 issue of WWD. Subscribe Today.

Another focus was to keep the looks — even traditional ballgowns — as ethereal and light as possible for comfort. “Ballgowns in the collections are soft with light, asymmetrical cascade drape overlays, and fit-and-flare styles are made lighter through the use of very delicate layers of tulle,” Chapman said.

“Bridal has been a very successful category for Marchesa and with Marchesa Notte Bridal, we will have the opportunity to target a broader audience who still desires the luxury and romance the brand is known for but at a more attainable price point,” said Marchesa chief executive officer Edward Chapman.

The collection, set to debut for fall 2017, includes 13 styles ranging from $2,295 to $3,495.

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