BOUWER BACKSTAGE: Marc Bouwer was as floored as his friends to see he scored some prime airtime — for free. A new Cover Girl commercial shows the South African designer backstage before his fall 2005 show, mentions him more than once and features snippets of his runway presentation.
Bouwer can thank freshly minted Cover Girl model Eva Pigford for the freebie. She picked up the gig by winning “America’s Next Top Model” and is shown walking in his show.
“It was a total surprise to me,’’ Bouwer said. “I knew they were shooting, but I had no idea they were actually filming a commercial. But when you do a show, it’s good to work it from so many angles.”
Selecting Pigford and fellow “America’s Next Top Model” contestants Ann Marky and Yaya Da Costa as runway models extended the coverage he typically generates from a show, Bouwer said.
Bouwer’s office has received about 10 calls about the ad and he said he has been stopped by “random people on the street.”
“Cover Girl, yeah, maybe we’ll get them to sponsor our next show,” Bouwer said.
HANNANT’S TALLY: Douglas Hannant raked in $450,000 in orders during a four-day trunk show last month at The Breakers in Palm Beach, Fla., his most profitable trunk show.
Hosted by Alpark the Salon, a Worth Avenue boutique, the event included a runway show and seated dinner. A $3,940 ivory wool basket-weave jacket and skirt suit, a $5,520 mink-trimmed jacket and mocha-colored cashmere pants and a $7,920 white velvet evening gown were the bestsellers. Three hundred people, including New York socialites Audrey Gruss, Emilia Fanjul Sr. and Amanda Schumacher, turned out for the festivities, which benefited First Care Charity.
In total, Douglas Hannant will have 42 fall trunk shows and aims to drum up $2 million in retail sales, according to a company spokeswoman.