While Marshall Field’s, like many other department store chains, continues to grapple with an identity crisis brought on by the era of the big-box stores, it has at least one edge over its rivals — it invented many of their marketing techniques. And with a little help from its corporate sibling, Target, it’s reinventing a few of those techniques for today.

This story first appeared in the October 9, 2003 issue of WWD. Subscribe Today.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus