While Marshall Field’s, like many other department store chains, continues to grapple with an identity crisis brought on by the era of the big-box stores, it has at least one edge over its rivals — it invented many of their marketing techniques. And with a little help from its corporate sibling, Target, it’s reinventing a few of those techniques for today.

This story first appeared in the October 9, 2003 issue of WWD. Subscribe Today.

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