LONDON — Fashion career accelerator Mastered, which has worked with ambitious individuals for the past three years, is taking a leap forward and teaming with LVMH Moët Hennessy Louis Vuitton on a new program aimed at helping managers work alongside creatives and develop the skills to keep pace with the fast-moving industry.
Mastered was founded three years ago and offers 10-month interactive digital courses aimed at helping luxury fashion and beauty professionals — such as photographers, designers, makeup artists, stylists and art directors — supercharge their careers, make more money and/or do more of what they love.
It asks participants to set goals and complete a series of projects and employs a host of marquee names, including Nick Knight, Vivienne Westwood, Nicholas Kirkwood, Val Garland, Sam McKnight, Carol Lim and Humberto Leon. Their job is to mentor and offer professional advice to those taking part.
Until now, Mastered has focused on the creative end of the fashion business. The partnership with LVMH is its first move into enterprise learning for managers. The four-month program will kick off in May and is aimed at helping retail managers at the LVMH brands up their game, WWD has learned.
“We think there’s something unique about managing in a creative environment,” said Adil Abrar, a founder of Mastered, pointing to industry issues such as employee retention and the importance of coaching and empowering teams in what can be a very emotional business.
According to Mastered, the program is designed to turn store managers into “agile managers” who are able to respond to the demands of a changing industry and manage a new generation of sales associates.
A second accelerator course, designed for managers working in the wider fashion and beauty industry and limited to 200 people, will begin in September. Applications for individuals and companies opened this week at mastered.com.
Mastered is planning to work with a range of experts from the sports, wellness, tech and entertainment industries for the upcoming managers’ programs.
Patty McCord, the former talent director of Netflix who produced the Netflix culture deck, will lead a lineup of experts including Camille Fournier, former chief technology officer of Rent the Runway and author of “The Manager’s Path”; Prof. Steve Peters, coach to sportspeople such as Sir Chris Hoy and Victoria Pendleton, and the entrepreneur and TED speaker Margaret Heffernan.
Speakers on the LVMH course will include Thomas Koch, managing director of the Corinthia Hotel London and formerly general manager of Claridge’s, and Thomas Bucaille of Petit Bateau, who has held senior talent roles at Condé Nast, Ralph Lauren and L’Oréal.
Later this year, Mastered plans to work with a major cosmetics brand, training their makeup artists.
The principals at Mastered believe their blend of one-to-one content and technology means the programs have a long-lasting, transformational impact on the students, as opposed to traditional workshops where the learnings are often forgotten as soon as people return to their daily lives.
A big goal for the company, Abrar said, is to train 100,000 “creative leaders” by 2025. So far they can count 4,500 from more than 95 countries. The program’s alumni often go on to work on projects together or with the mentors and experts. One photographer from the north of England who took part in a Mastered program is now an assistant to Nick Knight.
Perri Lewis, one of the founders and chief product officer, said “a new breed of workforce” is emerging. “They are Millennial, global, digital — and have very different motivations and approaches to their careers and the way they learn.”
Until now Mastered has been working mostly with individuals: Aspiring students apply for the program and are selected based on their portfolio work and what they want to achieve. Courses cost 5,000 pounds.
As part of the program, participants set goals, complete tasks, and work on defining and developing their personal aesthetic in addition to tackling course material. Feedback comes via Skype from mentors and coaches and there is also an element of collaborative work with teams working together on shoots and other projects.