By  on April 13, 2018

It’s been four years since began staging seasonal press days in various cities and markets to present its buy to press, influencers and in some cases clients, with varying degrees of fanfare. For the most part, the presentations have featured looks and exclusives on static mannequins or racks, though in 2016 the online retailer took over the WOM Townhouse in Manhattan’s SoHo for a private press day, and then opened it up for consumers — essentially a pop-up — for a weekend of programming and previews of the site’s merchandise. Last year the company did something similar, hosting a series of “In Residence” programs in New York, Paris and Los Angeles that included industry and consumer-focused events, conversations with designers, editors and even a florist demo.

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