NEW YORK — After Material World’s ill-timed show, which fell on Sept. 11 last year, the exhibit is attempting to bounce back. It announced last week its intent to partner with the American Apparel & Footwear Association to promote the sourcing show.
Two types of members within the AAFA — branded apparel manufacturers and suppliers — are Material World’s target audience, according to Tim Von Gal, executive vice president of Urban Expositions, which owns Material World. Von Gal said a final agreement is expected to be reached sometime next week, and though it’s not a joint venture, both parties are expected to benefit, he added.
By promoting the show to its members, Material World could see a significant increase in the number of exhibitors and attendees. Although Von Gal declined to give numbers, he said a significant increase of 25 to 50 percent could be expected. The last show averaged around 3,000 attendees with 375 exhibitors.
Kevin Burke, president of the AAFA, said he is encouraging all of his supplier members to exhibit at the event and for sourcing managers to fully support it. Additionally, the AAFA will have a prominent booth at the next show, which will be held Oct. 7-9 at the Miami Beach Convention Center.
“Our supplier members — whether they provide materials, equipment or computer systems — need a place to show their wares to their major customers in the Americas,” Paul Charron, chairman of the AAFA, said in a statement. “Our relationship with Material World means that they will be there, looking for new and better ways to do business and for new sourcing opportunities.”
With an increasing emphasis on full-package garment contracting, Von Gal said there will be more Latin exhibitors and fabric purchasers from the Dominican Republic, El Salvador, Guatemala and Brazil.”