ATLANTA — Material World, the fabric, sourcing and technology show that launched a New York event in September, is expanding to a biannual format in New York and will start on the West Coast by spring 2008.
After beginning in Miami in 2001, Material World is seeking a more global audience, organizers said. The existing spring show at the Miami Beach Convention Center will continue, targeting primarily regional and Western Hemisphere manufacturers, contractors and sourcing managers.
Tim von Gal, executive vice president of Atlanta-based Urban Expositions, producers of Material World, said demand in New York, the center of the U.S. design community, can support a twice-a-year format and draw a more international exhibitor base and audience.
This fall’s show, set for Sept. 26 to 28 at the Jacob K. Javits Convention Center in Manhattan, will have 60 to 70 percent more exhibitors than last year’s 325, including a deeper penetration of Far East and Near East regions. The first New York spring show will begin in 2007 or 2008, at the convention center.
Though no dates and locations are set, plans call for a large-scale West Coast event, probably in Los Angeles, by either fall 2007 or spring 2008, von Gal said.
“The West Coast gives us access to the Pacific Rim, as well as to the vertical garment producers and the apparel industry in California,” he said.
Material World’s three-shows-in-one format plays to globalization of the U.S. apparel industry. A growing segment is the sourcing show, with around 135 booths. Technology Solutions, a separate show that launched a few years back, also has 135 booths, addressing trends such as Radio Frequency Identification.
The American Apparel and Footwear Association, a partner of Material World, holds board meetings and educational seminars at the shows, which should continue to draw U.S. manufacturers, von Gal said.
“Our biggest challenge is keeping our attendee base, the sourcing and purchase managers of the most sought-after U.S. design houses here, rather than the European and Asian shows,” he said.