Max L. Raab, founder of The Villager and J.G. Hook and a producer of such films as “A Clockwork Orange” and “Walkabout,” died Thursday at his home in Philadelphia of complications from Parkinson’s disease. Raab was 82.
With a knack for identifying trends and recognizing the emergence of the Ivy League look, Raab created The Villager with his brother, Norman, in 1958 and in 1974 founded J.G. Hook, which helped define preppie American sportswear.
Born in Philadelphia in 1926, Raab attended Rutgers Preparatory School and the Wooster Academy. He was drafted into the U.S. Army during World War II and served in Germany and Japan. After returning from Japan, Raab started working for his father’s blouse company, Morgan Raab. At the time, he noticed that women were wearing their fathers’ or husbands’ button-down shirts and he decided to create a women’s version. That led to the creation of The Villager clothing company.
Raab is survived by his wife, Merle, his daughter, Claudia Raab; sons, Adam Gould and Paul English, and two granddaughters. The family has requested that donations may be made to the Parkinson Council of Philadelphia.
For more, see Monday’s issue of WWD.