NEW YORK — Change is in the air for Dana Buchman next fall.

That’s because the season will be the first designed with Max X. Wilson serving as creative director. Wilson is perhaps best known in industry circles for his 11-year stint at Polo Ralph Lauren Corp. He is widely expected to bring a more modern edge to the bridge brand, which has lost some of luster in recent years and faced challenges at retail.


For complete coverage see tomorrow’s issue of WWD.

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