Milan’s top spring collections based on the number of Style.com page views during the first 12 days they were posted online.
A grueling and confusing schedule wreaked havoc at Milan Fashion Week this month. Six days of shows were crammed into five, making for a chaotic scene — and nasty traffic and heavy-handed security probably didn’t help, either. For spring, collections carried oodles of feminine, colorful dresses that impressed buyers and fashion directors. But, as one fashion director said, Milan “was a bit flat overall.” Nevertheless, a few collections stood out in buyers’ minds, like Prada, Dolce & Gabbana, Versace and Burberry Prorsum. Style.com has provided its most-viewed Milan collections for the first 12 days they were posted online. Traffic during Milan Fashion Week topped 26 million page views, the highest total in Style.com’s history — warranting its own WWDList this year. Did buyers’ favorites parallel those of Style.com’s visitors? Take a look.
1. Dolce & Gabbana
Page views: 1,806,963
Celebrating 20 years in business this year, Domenico Dolce and Stefano Gabbana presented a collection that was certainly a bright spot in Milan. Bustiers, ginghams and white cotton frocks were shown, along with divine dresses and suits inset with lace.
Page views: 1,526,182
Miuccia Prada dressed it up for spring, literally. She delivered mesmerizing photo prints in natural-waist dresses and coats, while embroideries came in the form of dropped-torso dresses. Other delicate dresses revealed thick velvet straps and pleats.
3. Roberto Cavalli
Page views: 1,218,479
“Cavalli did not hinge his look on any particular inspiration, instead letting a general sexiness lead the way,” said WWD. While the look was as revved-up as ever, “the collection lacked the razor-sharp vision that usually sets it apart.”
Page views: 1,212,515
Domenico Dolce and Stefano Gabbana showed off prairie looks for spring, including corsets with covered buttons, layered prairie skirts with yards of lace and filmy gowns banded with ribbon trim. The Seventies-inspired romantic pointelle dress was a hit.
Page views: 1,183,682
Donatella Versace’s preferred palette for spring was sand, a.k.a. beige, but she showed varying tones “changing as if with the sun,” said WWD. The cactus prints were also well-received. For evening, the “quiet palette gave her gowns a new refinement.”
Page views: 1,023,250
Frida Giannini came out swinging in her first ready-to-wear collection for Gucci. Smart, fitted jackets were paired with lean pants, and shorts were worn with cashmere polos. Dresses ranged from short and flippy, to long and graceful.
7. Miu Miu
Page views: 938,351
Miuccia Prada delivered dresses different from any others in Milan. Hers were pared down and straightened, sometimes revealing a little throwback to the Sixties — a look that was heightened by the models’ poofed-up ponytails.
8. Giorgio Armani
Page views: 932,887
Armani’s entrance with refined gray pantsuits and jackets dazzled the crowd. He finished his show beautifully, too, with embroidered gowns. “But in between came a barrage of awkwardly mixed tailoring, flyaways and endless tiers,” said WWD.
Page views: 899,240
“[Consuela] Castiglioni whipped up a Marni remix of toned-down tiki prints and streaky abstracts, all finished off with hobby-craft jewelry in plastic and crochet,” said WWD. What looked newest, however, was an easy shirtdress of gray and coral.
10. Burberry Prorsum
Page views: 820,523
Princess Margaret and a Sixties-era English debutante-style inspired Christopher Bailey’s collection for spring. A navy cape coat opened the show, followed by sweaters and stiff taffeta skirts. Belts and bows a adorned both the trenches and the high-waisted dresses.
11. Alberta Ferretti
Page views: 696,410
Frills, pleats and ribbons were in abundance at Alberta Ferretti. She also went heavy on embellishments at a time when other designers are trying to temper theirs. Standout looks included the cream silk numbers and a tiered khaki coat.
Page views: 671,901
While the full-skirted piece in baby blue was a welcome addition to Dean and Dan Caten’s spring collection, the rest seemed too familiar, said WWD. “Their low-slung jeans and rocker-ready leathers have gained cult status, but the twins keep promising us more real fashion.”
13. Bottega Veneta
Page views: 651,119
“I want the clothes to look as simple as possible, and I want everything to be light,” said Tomas Maier. His dresses reflected variety, including designs in silk jersey, lace and even a few evening gowns. WWD called it his best show since joining the house four years ago.
Page views: 643,399
“Lagerfeld’s Fendi woman has been reborn as a serious, lash-batting Lolita,” said WWD. From red and cobalt blue to petal pink, Karl Lagerfeld’s collection revealed tiered chiffon dresses, some with mini frills, others in painterly abstract prints.
15. Emporio Armani
Page views: 615,439
Giorgio Armani stayed casual for spring, dressing models in fitted jackets with braided trim, sweaters and striped tanks. Evening went slightly astray with its sheer shawls, but the black slip with tiny flowers was both sexy and wearable.
16. Emilio Pucci
Page views: 536,373
After three years, Christian Lacroix is leaving Pucci, and the spring collection he showed definitely dulled the senses somewhat, though the charming knits were well-received, along with the floaty evening dresses.
Page views: 431,281
For spring, “Angela Missoni took an especially exuberant approach with beachy bold stripes, fractal florals and those perennial knit zigzags,” WWD said. Spangled and baby-doll dresses in sherbet tones came adorned with bitsy ruffles or beads.
18. Max Mara
Page views: 419,216
Max Mara seemed caught in an in-between phase for a customer base. Roomy linen suits and long sailor-striped dresses could target an older customer, while brightly colored, narrow dresses and a linen halter number suited a younger crowd.
19. Alessandro Dell’Acqua
Page views: 417,475
Finding inspiration from the likes of Marilyn Monroe and Anna Magnani, “Dell’Acqua showed a series of steamy bustier gowns done in his trademark chiffon-and-lace combos. He layered black lace and mesh over nude silks or coated chiffon,” said WWD.
Page views: 409,291
Veronica Etro worked some of the boldest prints around into her collection. Exotic arabesques, mandalas and scrolling florals were all on display, making for one of her best collections in seasons, said WWD. Favorites included the girlish chiffon blouses.
Source: Style.com. The web site has a monthly readership of more than 1,200,000. the average age of the audience is 35, with a median income of $68,000; 83 percent of readers are female.