1 800-EDITOR: It seems that some editors at Vogue just don’t have enough to do. Take Andre Leon Talley, the magazine’s Paris-based creative director. Only last week, Talley found enough time to help Mariuccia Mandelli with her Krizia men’s show in Milan.
While the company never officially commented on Talley’s role, and later tried to play it down, Krizia sources say Talley had been there for a few days before the show and was helping Mandelli style and stage.
He’s also provided a helping hand in the past for some of Krizia’s women’s shows, as well as for numerous other designers. Reliable sources say Talley is sometimes paid for his work behind the scenes, but he heatedly denies it.
“I have not been paid and have never been paid by a designer to offer them advice,” said Talley. “It’s part of my job. It’s what we do at Vogue, to help a designer create an atmosphere. I’ve done it for Versace, Galliano and Lagerfeld. All Vogue editors have this responsibility.”
What about conflict of interest? “Anna Wintour tells me what is and isn’t a conflict. She knows every single step I take and I would never compromise Vogue. This activity only helps Anna and the magazine to be informed and is very much a part of a Vogue editor’s job.”
SUMMER FACE: From the people who brought you “People” comes “Makeover,” (inset, left) a short-term magazine project focusing on beauty. The magazine hits newsstands this Monday and will appear weekly through August. The magazine will show celebrity makeovers such as Linda Gray and Ricki Lake, and in the first issue pits Oribe against Frederic Fekkai: Each stylist cuts the hair of one twin sister, and the results are evaluated. The magazine sells for $1.99.
COTTON TALE: Cotton Incorporated is producing its first consumer print ad campaign, a photo contest in the pages of Reader’s Digest. The $2 million promotion is geared to heighten consumer awareness of the company’s six-year-old “The Fabric of Our Lives” positioning theme, which until this point has been carried primarily on TV, said J. Nicholas Hahn, Cotton Inc.’s president and CEO. The campaign was developed by Ogilvy & Mather, Cotton Inc.’s longtime agency.
The contest, which will be introduced through an eight-page insert in the August issue of Reader’s Digest, asks readers to submit photos that they feel best exemplify “The Fabric of Our Lives” theme. A second eight-page insert will appear in the magazine’s January 1995 issue featuring 10 finalists selected by a panel assembled by Reader’s Digest. Readers will be asked to vote for a winner, using a postcard in the magazine. The winners will be identified in a final eight-page insert appearing in the May 1995 issue. The grand prize winner will receive $5,000; three second-place winners will each receive $1,000, and six third-place winners, $500 each.
COMINGS AND GOINGS: Carol Kramer, articles editor of Allure, has joined Martha Stewart Living as executive editor, a new post, effective July 25.
In other news, Scott Baldinger has resigned as senior editor of Harper’s Bazaar. Baldinger couldn’t be reached for comment. No replacement at HB has been named yet.
WOODSTOCK BOUND: Unionbay Sportswear, based in Seattle, was signed by MediaAmerica Inc. as the exclusive sportswear radio sponsor of Woodstock ’94, which will take place in Saugerties, N.Y., on Aug. 13-14. The event will include such groups as Aerosmith, Allman Brothers Band, Arrested Development, Crosby Stills & Nash, The Neville Brothers and Red Hot Chili Peppers. Some 200 radio stations around the country will carry the complete programming package.
HOOKING UP: After a three-year separation, Monet, the fashion jewelry company, and Partners & Shevack, a New York ad agency, have resumed their relationship. Partners & Shevack had done Monet’s advertising for almost 40 years and will once again handle print ads, as well as Monet’s PR and direct marketing.