LAIRD’S NEW LAIR?: Trey Laird, executive vice president of corporate imaging and creative director of Donna Karan International, might be leaving to set up his own creative shop — and he could get Karan as his first client. Laird was unavailable for comment, and DKI officials weren’t talking. Laird established Karan’s in-house creative services department in 1994, developing ad campaigns and collateral materials for the Donna Karan Collection, DKNY and licensed products. Among the most notable Collection campaigns were those featuring Bruce Willis and Demi Moore, and Jeremy Irons and Milla Jovovich.

COMING SOON?: After a cameo appearance on “Friends” last Thursday night, Alec Baldwin has set his sights on the fashion industry. Baldwin told WWD he’d love to do a movie about Halston. He’s also intrigued with Yves Saint Laurent, but thinks Halston’s life would make a much better movie. Currently, Baldwin’s working on a book about divorce and the intense emotions that are associated with it. He and Kim Basinger filed for divorce last year.

Baldwin was among the guests at a New Yorker luncheon at the ’21’ Club on Friday, where Sen. Hillary Clinton was the guest speaker. Other guests included Patti Smith, Candace Bergen, Leonard Lauder, Marvin Traub, Beverly Sills, Nora Ephron and Mort Janklow.

David Remnick, editor in chief, posed questions to Clinton about the $20 billion aid package to New York; her opinion on President Bush’s performance so far, and Saddam Hussein, to which she gave lengthy answers. But when asked whether she still feels she was under attack by the right-wing conspiracy during her White House years, Clinton stopped dead in her tracks. “I don’t know,” she said. “I’m a forward-looking person.”

SYNERGY spotlight: Teen People’s luncheon last week commemorating “20 teens that will change the world,” could just have easily been billed as “20 ways in which synergy has changed the world.” Of the four performers tapped to sing at the event, three were Warner Bros. and Atlantic recording artists, also the parent company of Teen People. Atlantic, which is owned by AOL Time Warner, also provided a cohost, Val Azzoli, the label’s co-ceo. In the corner, a news crew from the WB11 was on hand to interview the teens being honored. “I don’t have any issue with holding an event with AOL,” said Teen People managing editor Barbara O’ Dair. “When it comes to the editorial content of the magazine, however, AOL Time Warner’s ownership has no effect.”

Not quite. Though the magazine’s cover girl, Pink, is not part of the AOL Time Warner stable, the subjects of the other two entertainment-related coverlines are both from the Warner family: A piece on “Friends,” which is owned by Warner Bros., and one on P.O.D., a band from Atlantic Records.

A section called “Picks Now,” which recommends various entertainment-related products, is also full of Warner products: Two out of three CDs suggested are by Warner artists and two of the three DVDs are films financed by Village Roadshow, a co-venture with Warner Bros.’ film division.

None of the articles on Warner-related artists and products make mention of their position within the AOL Time Warner empire. The article on P.O.D. does state that the band is signed to Atlantic, but it does not say that Atlantic is owned by AOL Time Warner.

Of the 20 teens profiled in the current issue, 11 of whom are entertainment-related, two have deals with companies within the AOL Time Warner operation. Michelle Branch is a recording artist with Madonna’s Maverick label, a subsidiary of Warner Bros. Chaille Stovall, a 13-year-old documentary filmmaker, has a deal with HBO, another AOL property. A third, Jena Malone, recently appeared in the film, “Life as a House,” which was produced and distributed by New Line Cinema, a subsidiary of Warner Bros. Pictures. The teens were given $1,000 each by L’Oreal’s charity division, which usually gives money to nonprofit causes.

Additionally, the magazine’s Web site is peppered with cross-promotional features and links. A link for an article on Brandy, an Atlantic artist, is prominently featured, as is a chat option through AOL. A smaller link on the far right of the page takes users to an article on M2M, a teen pop duo also on Atlantic.