After acquiring EMAP USA last July, Primedia announced it would divest itself of some noncore assets to pare down its debt.
With a circulation of 406,183, Modern Bride is the No. 2 magazine in the bridal category after Brides, whose circulation is 451,000, according to Media Industry Newsletter. In 2001, Modern Bride carried 3,196 ad pages, down 1.7 percent from a year ago, while Brides ran 3,854 ad pages, off 9.2 percent, said MIN. Both magazines are published six times a year. A Conde Nast spokeswoman declined comment on the company’s plans for the magazine or Modern Bride personnel. Antonia Van Der Meer is editor in chief, and Margery Gladstone is president of the Modern Bride Bridal Group. Sources said Conde Nast would stagger the publications’ frequency so it would have a fresh magazine every month.
A Primedia spokeswoman said the deal should close in the first quarter.
LAST CALL: It appears that nothing’s immune to the red pencil this season. A walk through the Lord & Taylor in New York Monday revealed that even the CFDA Vogue Fashion for America T-shirt — created to benefit the Twin Towers Fund — was marked down 50 percent from the original $22.50 price tag. But apparently that was the CFDA’s game plan. “They are meant to have a regular retail cycle, and we told stores to mark them down Jan. 1,” said a CFDA spokeswoman. A quick check of stores around the city showed how the T-shirt fared — Saks Fifth Avenue sold out of its stock before Christmas, a spokeswoman said, while Bloomingdale’s sold 5,000 T-shirts at six locations, with all but 500 to 600 selling at full price.