Gabe Doppelt is joining MTV Tuesday, and has reportedly been hired to develop home shopping programs for MTV, VH-1 and Nickelodeon. Sources say the cable channel is undergoing a six-month test in the home shopping arena, and may develop half-hour shopping programs. Doppelt resigned in October as editor-in-chief of Mademoiselle. An MTV Networks spokeswoman said, “We do not comment on personnel matters,” but added, “We have been considering programming related to home shopping, which would be a natural for us.”
The beleaguered Styles of the Times section of the Sunday New York Times is changing again. This time, it’s adding color. Beginning in late February or early March, the Styles section will add color to various features, which will push up deadlines for much of the section, sometimes as much as a week to 10 days. The Times already features color in some other Sunday sections, including Travel, the Book Review and Real Estate.
GUESS WHO’S PUBLISHING?
It’s no secret that Paul Marciano, president of Guess, loves magazines — just look at his media buy. Now he’s offering one himself, called Guess Journal. Marciano said he’ll publish three to four times a year and distribute to retailers and customers around the world. He hopes to sell it on newsstands eventually for $3. The journal showcases current Guess products, prices and store locations. Some 120,000 copies of the first issue were printed. But Marciano told WWD, “I have no ambitions for it to become a magazine, but I hope it will be something people will look forward to.” The premiere issue features Bridget Hall, who had been pegged as the next “Guess girl.” But Marciano was peeved at Hall’s appearances in Ralph Lauren and Pepe campaigns, so, he said, it’s on to the next girl. Guess Journal features an eclectic group of stories and photographs, ranging from recycling and the environment to “Beverly Hills: 24 Hours in the City of Glamour” (complete with hotel and restaurant listings). It also features the current Guess ad campaign.”It’s a tool of assistance for all our licensees,” said Marciano. Right now the only ads are from Guess and its licensees, but Marciano said it could potentially carry others “that blend with Guess.”
“I have some thoughts [about fashion coverage], but they’re not specific enough to announce the Andersen Doctrine,” said Kurt Andersen, who was named editor of New York magazine this week. Anderson said, however, he’d like New York’s fashion coverage to become more reportorial. “It’s a business full of rich stories and is important to the city. I don’t think I see enough of it in New York [magazine].” Andersen said he’ll do “whatever it takes” to bring that coverage to the magazine. The former editor-at-large at Time magazine begins Feb. 7.
Amy Astley has been named beauty editor of Vogue, a new post. She had been Vogue’s beauty associate since early last year. It’s widely speculated that Astley will take over many of the responsibilities of beauty director Shirley Lord, who is moving into “new media,” which involves various electronic publishing projects.
Sources say Chanel wants Uma Thurman to become its next fragrance model, but no deal has been signed. Jean Hoehn Zimmerman, senior vice president of marketing and sales at Chanel, declined comment but did say the company is looking at several ad agencies in the U.S. and France to handle a women’s fragrance project.
STOLI WITH A TWIST
Will fashion and lifestyle magazines benefit from Michel Roux’s new liaison — Stolichnaya vodka? Hopefully, say publishers.Beginning Feb. 1, Roux will give up distribution rights to Absolut, which he helped build into the nation’s best-selling imported vodka, and take on Stolichnaya. While it’s still too early to talk about his ad plans, Roux said he’ll continue to help artists, designers, writers and composers. “I’m not saying I’ll do the same advertising that I did with Absolut, but I will involve artists and fashion designers.” Roux said he’ll be reviewing ad agencies in February, “and then we’ll start fresh.”