While there is a clear divide between oversize logo waistbands and clean ones, bright colored underwear is the main trend of the season. Briefs and boxer briefs continue to be the leading styles, but an unexpected consumer demand for longer briefs is bringing the Nineties style back in the spotlight.
This story first appeared in the November 3, 2011 issue of WWD. Subscribe Today.
MODELS: JANOS @ RE:QUEST AND ELIA COMETTI @ VNY; GROOMING BY JOANNA PENSINGER FOR EXCLUSIVE ARTISTS/REDKEN; FASHION ASSISTANT: KAYANA CORDWELL