His Ocean Drive palazzo may still need finishing touches, but Gianni Versace’s new Jeans Couture boutique in South Beach is up and running.

The Miami flagship opened last week with a huge outdoor block party. Throngs of the designer’s groupies packed into the 3,000-square-foot space filled with Versace’s more casual clothing and his new home things — rugs, dishes, cushions and the like. Even the boutique’s next-door neighbor, ABS, got into the spirit by featuring safety pin Versace knockoffs in its window.

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