MILAN — The official fashion week calendar here might stretch for seven days, but the shows will be squeezed into five.
This story first appeared in the January 30, 2007 issue of WWD. Subscribe Today.
Milan Fashion Week is officially scheduled to run from Feb. 17 to 24. However, to accommodate the international press, the shows will be concentrated into five days — Feb. 19 to 23 — kicking off with Giorgio Armani on Monday and finishing with Versace on Friday.
Missoni and Roberto Cavalli, which, for the past few seasons, closed the week on a Saturday, will now show on Feb. 23 and Feb. 21, respectively. As reported, Philosophy by Alberta Ferretti will show in New York; it’s the latest label to leave Milan, following Miu Miu, Antonio Berardi, Neil Barrett, Malo and Ermenegildo Zegna’s Z Zegna, all of which have opted for Paris or New York instead. Denim brand Evisu, which traditionally showed here, will show in New York next month to push its growth in the U.S.
And more are likely to follow. Just Cavalli is expected to show in New York come September, to coincide with the opening of its first company-owned Just Cavalli boutique on Fifth Avenue. “This is something we’ve been mulling for a long time, and Roberto Cavalli has always been very close to New York,” said a company spokesman.
“This move will highlight and differentiate a brand that has its own life and that is growing at a double-digit pace every year,” he said.
This season, Just Cavalli will show after Giorgio Armani on Feb. 19.
On the upside, Emporio Armani, which showed in London in September to mark a store opening and the launch of the brand’s (Product) Red collection, is returning here on Feb. 21.
Emporio once again will hold two shows, as will Giorgio Armani, Prada (Feb. 20), Marni and Gucci (Feb. 21) and Gianfranco Ferré (Feb. 23). Fendi and Versace will return to a two-show format in their own theaters, in Via Sciesa and the new Piazza Vetra location, respectively. Versace Teatro, the former Teatro Alcione, which seats almost 900 people, was inaugurated last fall.
Jil Sander, on the other hand, has cut back its two shows to one on Feb. 20. Dolce & Gabbana is going with a single show at its company-owned, former Metropol cinema on Feb. 22. Its secondary line, D&G, will show in the same venue on Feb. 19, after Krizia and before Giorgio Armani.
To mark a new course, Salvatore Ferragamo, which is planning to go public in the near future, will show at the Bourse on Feb. 21.