“Ciao, I’m Miuccia, nice to meet you,” Miuccia Prada said to Marine Vacth as the French actress made her way through the crowd at the opening of Miu Miu’s new Herzog & De Meuron-designed flagship store in Tokyo’s Aoyama district. Prada and her husband, the company’s chief executive officer Patrizio Bertelli, feted the store Thursday evening along with a roster of Miu Miu campaign girls past and present — namely Imogen Poots, Stacy Martin, Hailee Steinfeld, Mia Goth and Vacth — as well as Zhang Ziyi and Rinko Kikuchi. Comme des Garçons’ Rei Kawakubo and Adrian Joffe popped in on the early side — before most of the other guests arrived, Prada gave the couple a personal tour. And it seems that was only part of the designers’ interaction this week: A source said the two designers met at CDG’s headquarters for an hour and half on Wednesday.
Later that evening, the entire crew made its way to an encore staging of Miu Miu’s Sixties-infused fall runway show at a multipurpose venue near Shibuya. Herzog & De Meuron designed the set, including a massive inflatable orange chair that was hanging above the runway and an impressive after-party setup featuring a bar structured with pillars reminiscent of those found on a Shinto shrine. Guests noshed on a wide selection of Japanese cuisine, from juicy chunks of tuna sashimi to morsels of sea urchin and tofu, while later, Nicolas Jaar performed.
This story first appeared in the March 27, 2015 issue of WWD. Subscribe Today.
The front row guests included Dior creative director Raf Simons, who just happened to be in town to launch his second collection of fabrics for Danish firm Kvadrat. He found out about the Miu Miu event by accident as he caught his flight to Tokyo and bumped into a friend. He’s gearing up for the cherry blossoms, which are just starting to bloom. “I will stay until Sunday, hoping for spring blossoms,” he said. “This week is a bit of relaxing time.”
The young actresses were also eager to share their enthusiasm for Japan, with varying levels of experience in the country.
Poots and Goth both made their first-ever trips to Tokyo for the show.
“We’ve literally done everything…we went to this museum and saw old bones and taxidermy. We’ve eaten a lot of sushi. We’ve been walking around. We’ve been going behind the things we’re not meant to go behind,” said Poots.
The famed fish market was a “complete culture shock,” according to Goth. “You know, like killing tuna fish [by] hitting their head,” she said. “We went to a maid shop where they treat you like princes and princesses… it’s just been a dream. I’ll never forget it.”
Steinfeld, who was just in Tokyo in December for a Dior show, was playing tour guide this trip. “I’m here with my dad and it’s his first time here so I’ve kind of been showing him around,” she said, adding that famed emporium Tokyo Hands was a hit. “We spent like, almost half a day there.”
Martin’s trip was a bit of a homecoming since she spent seven years living in Japan as a child and she hadn’t been back in 12. She said it was interesting to return to the city as an adult and gain a different understanding of it — being able to drink kind of helps, she said.
“It’s quite a weird mixture of experiences. Sort of feeling like you completely know the city…You still don’t understand the language but for some reason it still seems very familiar,” she observed. “It’s very, very weird, but good. I’m enjoying it.”