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NEW YORK — The most popular path to being more than just a performer seems to be for actresses to capitalize on their name by becoming a “designer brand.” Scarlett Johansson said she is “very wary” of joining the ranks of those attaching their famous names to apparel lines, but added that she has always been interested in fashion and is committed to creating a line that she will actually wear.

This story first appeared in the July 25, 2006 issue of WWD. Subscribe Today.

  1. Beyoncé Knowles
    Knowles and her mother Tina Knowles debuted House of Deréon earlier this year, and this month got hit with a lawsuit for allegedly neglecting to pay the person who helped her find a licensing contract.
  2. Elizabeth Hurley
    Hurley says she is involved in every aspect of her swimwear line, and she even went on a strict diet after having her son to model the first collection.
  3. Jennifer Lopez
    Lopez caught flack for not wearing JLo, a young contemporary collection of denim and logo-driven pieces, but she is frequently photographed wearing her better contemporary collection, Sweetface.
  4. Jessica Simpson
    Tarrant Apparel Group sued Simpson for $100 million for failing to support or be photographed in her JS by Jessica Simpson and Princy denim lines.
  5. Mary-Kate and Ashley Olsen
    Debuting at Wal-Mart in 2001, the tween line mary-kateandashley did more than $1 billion in retail sales by 2004.
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