By  on July 18, 2019

Dockers, the brand that invented casual Fridays, dressed Homer Simpson and inspired a 1991 episode of “Seinfeld” that had Jerry handwringing about dating a woman who liked a TV commercial for the chinos, is making a fashion play.

Owner Levi Strauss & Co., which had one of the most successful initial public offerings of the year, is putting renewed focus on the brand, hoping to strike gold again, this time with khaki — and a little help from some stylish Los Angeles friends.

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