NEW YORK — Organizers for textile trade shows here this week have reached capacity on their available exhibitor space and are anticipating an equally strong turnout from buyers.
New York will play host to three textile shows starting today that will provide buyers with the opportunity to pick up everything from basic goods produced in Asia to higher-end luxury fabrics from mills in Europe and Turkey. It is hoped that new, but familiar, textile show names will also spur renewed interest from U.S. brands and retailers, which have not regarded U.S. textile shows as must-attend events in recent years.
Première Vision Preview, which has been known in years past as European Preview, will be held Wednesday and Thursday at the Metropolitan Pavilion on 18th Street.
“We changed the name because we have more exhibitors coming from the Première Vision show in Paris,” said Daniel Faure, president of Première Vision.
This year’s show will feature more than 150 exhibitors from 123 countries. Italian mills make up the bulk of exhibitors, with 59 companies. The French, with 41 mills, are the second-largest contingent exhibiting at the show.
Faure said the organization of the show has been changed to make it look and feel more like its older and much larger sister show in Paris.
“We have exactly the same type of organization as we have in Paris,” Faure said. “Still, we keep the same feeling and quality of presentation.”
The format of trend seminars also has been altered. Faure said five seminars will take place over the course of the two-day event. However, unlike years past, attendance will be limited to 30 to 35 people per seminar. The goal is to make the seminars more interactive and more personal, he said.
“It’s the first time we’ve tried to have it more direct, so that maybe we may get some more feedback and more direct information,” Faure said.
The amount of people who have registered to attend has increased 20 percent this year, Faure said, leading him to conclude that the show will draw about 4,000 buyers. Despite the increases, Faure acknowledged that buyers are tending to hold off on placing fabric orders. It’s a trend that other show organizers have experienced as well. Instead, buyers scout the show, get an idea of the fabrics available and make orders in the weeks after the show.
“In any show, they are not directly buying,” Faure said. “They are more or less looking at the goods and trying to make their decisions. It’s really a start to the season, especially for the fancy goods.”
Faure added that some buyers look to buy early in order to get exclusive use of a certain fabric. The key is to present exhibitors who can meet the needs of American brands and retailers.
“We are looking for companies that are really interested by the American market, and not for one shot,” Faure said. “We want companies who are offering something, not companies that are just waiting for the buyers to say ‘I want this.'”
Texworld USA will make its U.S. debut today through Thursday at the Penn Plaza Pavilion on Seventh Avenue.
Daniel McKinnon, vice president of North American trade shows at Messe Frankfurt, which organizes the event, said the show has also reached the limits of its space.
The Texworld name has proved to be a big draw for exhibitors and attendees. Messe Frankfurt originally expected around 100 exhibitors. By April, more than 110 companies had confirmed that they would attend, forcing Messe Frankfurt to acquire additional space at the hotel. McKinnon said 158 exhibitors are now expected.
McKinnon described the list of those registered to attend as a “Who’s Who of premier designers and labels,” although in light of this being the first edition of the show, he declined to offer an estimate as to how many buyers would attend.
McKinnon said that while developing the show, they frequently heard that buyers were looking for a New York event that offered a mix of quality and value.
“We based everything we did on the success of our Paris show,” McKinnon said. “We were able to establish a core group of manufacturers. Most of those people have American clients. There’s no fly-by-nights or new guys coming in. It’s all secure, known producers who already have lists of American buyers.”
The Turkish Fashion Fabric Exhibition will be returning to the Grand Hyatt New York for the 10th edition of its two-day show starting today.
Ahmet Oksuz, a committee board member at the Istanbul Textile & Apparel Exporters’ Associations, a group of some 28,000 manufacturers that organizes the event, said he expects around 40 mills to exhibit and between 1,000 and 1,500 buyers to attend.