MONTREAL — A year after invading the U.S. market, Napoleon Perdis is about to land in Canada.
The beauty brand from Down Under is gradually being introduced to Canadian consumers through a cross-country rollout at The Bay department stores, and will debut at the retailer’s Queen Street location in downtown Toronto in mid-March.
From there, Napoleon Perdis Cosmetics will begin rolling out to Bay stores elsewhere in Ontario, as well as Calgary, Edmonton, Vancouver, Montreal and Quebec City, for a total of 50 doors by year’s end.
The launch plan includes approximately 495 stockkeeping units from the company’s 780-item line, which includes color cosmetics, skin care and makeup brushes.
Industry sources expect the Napoleon Perdis Cosmetics’ Canadian expansion to reap first-year sales of $5 million.
Napoleon Perdis, the company’s founder, will support the launch into Canada with a host of store appearances.
“I love Canada. Canadian women are at the forefront of glamour in their desire to bring the runway, music video and red carpet to their reality,” he said. “The northern European influence and Eastern philosophy within Canadian women create an essence with which Napoleon Perdis Cosmetics connects.”
Napoleon Perdis Cosmetics has over 600 points of sale, primarily in Australia and New Zealand, including 46 stand-alone stores and 16 Saks Fifth Avenue stores where it is sold exclusively in the U.S.
Last year, the company’s worldwide sales reached $45 million. Since its U.S. launch last spring, the line has gained a celebrity clientele that includes Teri Hatcher, Nicollette Sheridan, Paula Abdul and Hilary Duff. The company had planned to open concept stores in the U.S. market, but has delayed the strategy due to unspecified regulations. Its current expansion plans for the U.S. include the opening of a flagship and makeup academy in Los Angeles this September and a minimum of three stand-alone stores by year’s end.